Marketing Management Affinity Group

Agenda
12 Novembre 2010

Marketing Management Affinity Group

“Cutbacks or Comebacks: Ensuring Impactful Marketing in Any Environment”

Sponsored By:

Friday, November 12, 2010
10am-3pm ET

New York, NY

Areas of focus:

Open roundtable discussion of the critical issues facing marketers at consulting firms
The evolving roles of the CMO & their marketing teams: Defining and clarifying the scope of the function and how it has changed
Ensuring that marketing is seen as a critical component of a consulting company's growth plans
Branding and its strategic role for both large and small firms in driving revenue
The importance of measurement: ROI models and research
Source for Consulting/Dow Jones report on ‘Marketing Consulting Firms in the Next Decade"
Setting the agenda for future Marketing Management Affinity Group meetings

Target audience:

CMOs and their teams
CEOs
Marketing consultants

Walk away with strategies on how to build and manage your firm's brand and as well as tactical approaches to benchmarking your success.

Speakers and moderators (view bio's):

Ed Haigh

Head of Content and Marketing,

Source for Consulting

Sarah Kulka

Director of Marketing,

L.E.K. Consulting

Bill Matassoni

Former Head of Marketing,

McKinsey & BCG

Liz Nickles

Senior Vice President, Chief Marketing Officer, FTI Consulting

Joan Overlock

Founder and President, Constellation NY

Ken Sickles

Executive Director, Product, Dow
Jones & Company

Following the meeting there will be a complimentary tour of the Dow Jones newsroom available to those who are interested. If you plan to stay for the tour, please select it as part of your registration.

Where:

News Corporation Building

Training Room, 3rd Floor

1211 Avenue of the Americas

New York, New York

When:
Friday, November 12, 2010

10am-3pm ET

Fees:

Members: $55

Non-members: $95

Click here to register